Name/Company.: HÖR Technologie GmbH
Street, Nr.: Dr.-von-Fromm-Str. 5
Zipcode, City, Country: 92637 Weiden i.d.OPf., Germany
Commercial Register/No.: Commercial Register Weiden HRB 381
CEOs: Dietmar Wohlfart, Peter Helwig
Phone number: +49( 0)961 60030
E-mail address: info(at)hoer-technologie.de
Data Protection Officer:
no data protection officer needed
Last updated: July 10th, 2019
- Basic information on data processing and legal bases
- We refer the terms used, such as "personal data" or their "processing", to the definitions in Art. 4 of the Data Protection Basic Regulation (DSGVO).
- The personal user data processed within the scope of this online offer include inventory data (e.g., names and addresses of customers), contract data (e.g., services used, names of administrators, payment information), usage data (e.g., websites visited on our online offer, interest in our products) and content data (e.g., entries in the contact form).
- The term "user" covers all categories of persons affected by data processing. These include our business partners, customers, interested parties and other visitors to our online offering. The terms used, such as "user", are to be understood as gender-neutral.
- We process users' personal data only in compliance with the relevant data protection regulations. This means that the data of the users will only be processed if there is a legal permission. This means, in particular, that if the data processing is necessary for the provision of our contractual services (e.g. processing of orders) and online services, or is required by law, a consent of the users, as well as due to our legitimate interests (i.e. interest in the analysis, optimization and economic operation and security of our online services within the meaning of Art. 6 Para. 1 lit. f. of the German Data Protection Act). DSGVO, in particular for range measurement, the creation of profiles for advertising and marketing purposes as well as the collection of access data and the use of third-party services.
- We point out that the legal basis of the consents Art. 6 Para. 1 lit. a. and Art. 7 DSGVO, the legal basis for the processing to fulfill our services and implementation of contractual measures Art. 6 Para. 1 lit. b., the legal basis for the processing to fulfill our services and implementation of contractual measures Art. 6 Para. 1 lit. b. and Art. 7 DSGVO. DSGVO, the legal basis for processing to fulfil our legal obligations Art. 6 para. 1 lit. c. DSGVO, and the legal basis for processing to safeguard our legitimate interests Art. 6 para. 1 lit. f. DSGVO.
- Security measures
- We take organizational, contractual and technical security measures in accordance with the state of the art to ensure that the provisions of the data protection laws are complied with and to protect the data processed by us against accidental or intentional manipulation, loss, destruction or against access by unauthorized persons.
- The security measures include in particular the encrypted transmission of data between your browser and our server.
- Disclosure of data to third parties and third-party providers
- Data will only be passed on to third parties within the framework of legal requirements. We only pass on user data to third parties if this is necessary for contractual purposes, e.g. on the basis of Art. 6 Para. 1 lit. b) DSGVO or on the basis of legitimate interests pursuant to Art. 6 Para. 1 lit. f) DSGVO. DSGVO in the economic and effective operation of our business.
- If we use subcontractors to provide our services, we will take appropriate legal precautions as well as appropriate technical and organisational measures to ensure the protection of personal data in accordance with the relevant statutory provisions.
- If content, tools or other means from other providers (hereinafter jointly referred to as "third party providers") are used within the scope of this data protection declaration and their registered office is located in a third country, it is to be assumed that a data transfer to the registered office states of the third party providers takes place. Third countries are countries in which the DSGVO is not a directly applicable law, i.e. basically countries outside the EU or the European Economic Area. Data is transferred to third countries either if there is an appropriate level of data protection, user consent or other legal permission.
- Provision of contractual services
- We process inventory data (e.g., names and addresses as well as contact data of users), contract data (e.g., services used, names of contact persons, payment information) for the purpose of fulfilling our contractual obligations and services pursuant to Art. 6 Para. 1 lit b. DSGVO.
- Users can optionally create a user account, in particular by viewing their orders. Within the framework of registration, the required mandatory information will be communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data will be deleted with regard to the user account, subject to its retention for commercial or tax reasons pursuant to Art. 6 para. 1 lit. c DSGVO. It is the responsibility of the users to secure their data before the end of the contract in the event of termination. We are entitled to irretrievably delete all user data stored during the term of the contract.
- Within the scope of registration and renewed registrations as well as use of our online services, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the user's protection against misuse and other unauthorized use. These data will not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation pursuant to Art. 6 para. 1 lit. c DSGVO.
- We process usage data (e.g., the websites visited on our website, interest in our products) and content data (e.g., entries in the contact form or user profile) for advertising purposes in a user profile in order to show the user, e.g. product information based on the services they have previously used.
- How to contact us
- When contacting us (via contact form or e-mail), the user's details will be processed in order to process the contact request and its processing in accordance with Art. 6 Para. 1 lit. b) DSGVO.
- User data can be stored in our Customer Relationship Management System ("CRM System") or a comparable enquiry organisation.
- Comments and contributions
- If users leave comments or other contributions, their IP addresses will be used on the basis of our legitimate interests within the meaning of Art. 6 Para. 1 lit. f. of the German Data Protection Act. DSGVO for 7 days.
- This is done for our security if someone leaves illegal contents (insults, forbidden political propaganda, etc.) in comments and contributions. In this case we can be prosecuted ourselves for the comment or contribution and are therefore interested in the identity of the author.
- Collection of access data and log files
- On the basis of our legitimate interests within the meaning of Art. 6 Para. 1 lit. f., we collect DSGVO data on each access to the server on which this service is located (so-called server log files). The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.
- Log file information is stored for a maximum of seven days for security reasons (e.g. to clarify abuse or fraud) and then deleted. Data, the further storage of which is necessary for evidence purposes, is excluded from deletion until the respective incident has been finally clarified.
- Cookies & range measurement
- Cookies are pieces of information that are transferred from our web server or third party web servers to the user's web browser and stored there for later retrieval. Cookies can be small files or other types of information storage.
- We use "session cookies", which are only stored for the duration of the current visit to our online presence (e.g. to enable the storage of your login status or the shopping basket function and thus the use of our online offer at all). In a session cookie, a randomly generated unique identification number is stored, a so-called session ID. In addition, a cookie contains information about its origin and the storage period. These cookies cannot store any other data. Session cookies are deleted when you have finished using our online service and log out or close your browser, for example.
- If the users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.
- Google Analytics
- Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active)
- Google will use this information on our behalf to evaluate the use of our online services by users, to compile reports on activities within this online service and to provide us with other services related to the use of this online service and the Internet. Pseudonymous user profiles can be created from the processed data.
- We use Google Analytics to display ads placed by Google and its partners within advertising services only to users who have shown an interest in our online services or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) which we transmit to Google (so-called "remarketing" or "Google Analytics Audiences"). With the help of remarketing audiences, we would also like to ensure that our ads correspond to the potential interest of the users and do not appear annoying.
- We use Google Analytics only with IP anonymization enabled. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.
- Further information on the use of data by Google, setting and objection options can be found on the Google websites: www.google.com/intl/de/policies/privacy/partners ("Use of data by Google for your use of websites or apps of our partners"), www.google.com/policies/technologies/ads ("Use of data for advertising purposes"), www.google.de/settings/ads ("Manage information that Google uses to show you advertising").
- On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer in the sense of Art. 6 Para. 1 lit. f. of the German Civil Code), we make use of the information provided on this website. DSGVO) the marketing and remarketing services ("Google Marketing Services") of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google").
- Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
- Google's marketing services allow us to display advertisements for and on our site in a more targeted manner to show users only ads that potentially match their interests. For example, if a user sees ads for products that interest him or her on other websites, this is referred to as "remarketing. For these purposes, when you visit our and other websites on which Google marketing services are active, Google executes a code directly from Google and (re)marketing tags (invisible graphics or code, also known as "web beacons") are incorporated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user's device (comparable technologies can also be used instead of cookies). Cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com and googleadservices.com. In this file it is noted which websites the user visits, which contents he is interested in and which offers he has clicked, furthermore technical information about the browser and operating system, referring websites, visiting time as well as further information about the use of the online offer. The IP address of the user is also recorded, whereby we inform within the scope of Google Analytics that the IP address within member states of the European Union or in other contracting states of the Agreement on the European Economic Area is shortened and only in exceptional cases completely transferred to a Google server in the USA and shortened there. The IP address is not merged with user data within other Google services. Google may also combine the above information with such information from other sources. If the user subsequently visits other websites, the ads tailored to the user's interests may be displayed.
- User data is processed pseudonymously within the framework of Google marketing services. This means, for example, that Google does not store and process the name or e-mail address of the user, but processes the relevant data cookie-related within pseudonymous user profiles. This means that, from Google's point of view, the ads are not administered and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymisation. The information Google Marketing Services collects about users is transmitted to Google and stored on Google's servers in the United States.
- One of the Google marketing services we use is the online advertising program "Google AdWords". In the case of Google AdWords, each AdWords customer receives a different "conversion cookie". Cookies can therefore not be tracked via the websites of AdWords customers. The information collected through the cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers learn the total number of users who clicked on their ad and were directed to a page tagged with a conversion tracking tag. However, you will not receive any information that personally identifies users.
- We may also use the Google Optimizer service. Google Optimizer allows us to track the impact of various changes to a website (e.g. changes to input fields, design, etc.) as part of so-called "A/B-Testings". For these test purposes, cookies are stored on the user's devices. Only pseudonymous user data is processed.
- Furthermore, we can use the "Google Tag Manager" to integrate and manage the Google analysis and marketing services into our website.
- Further information on the use of data for marketing purposes by Google can be found on the overview page: www.google.com/policies/technologies/ads, Google's data protection declaration can be found at www.google.com/policies/privacy .
- If you wish to opt out of interest-based advertising by Google marketing services, you can use the setting and opt-out options provided by Google: www.google.com/ads/preferences
- Facebook Social Plugins
- On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer in the sense of Art. 6 Para. 1 lit. f. of the German Civil Code), we make use of the information provided on this website. DSGVO) Social Plugins ("Plugins") of the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). The plugins can display interaction elements or content (e.g. videos, graphics or text contributions) and can be recognized by one of the Facebook logos (white "f" on a blue tile, the terms "like", "like" or a "thumb up" sign) or are marked with the addition "Facebook Social Plugin". The list and appearance of the Facebook Social Plugins can be viewed here: developers.facebook.com/docs/plugins/
- Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
- When a user accesses a feature of this online service that contains such a plugin, their device establishes a direct connection to Facebook's servers. The content of the plugin is transmitted directly from Facebook to the user's device and integrated into the online service by the user. User profiles can be created from the processed data. We therefore have no influence on the extent of the data that Facebook collects with the help of this plugin and therefore inform the user according to our state of knowledge.
- By integrating the plugins, Facebook receives the information that a user has called up the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account. When users interact with the plugins, for example by clicking the Like button or commenting, the corresponding information is transferred directly from your device to Facebook and stored there. If a user is not a member of Facebook, it is still possible for Facebook to find out his IP address and save it. According to Facebook, only an anonymous IP address is stored in Germany.
- The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the relevant rights and setting options to protect the privacy of users can be found in Facebook's data protection information: www.facebook.com/about/privacy/
- If a user is a Facebook member and does not want Facebook to collect information about him or her via this online service and link it to his or her Facebook member data, he or she must log out of Facebook and delete cookies before using our online service. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: www.facebook.com/settings or via the US page www.aboutads.info/choices/ or the EU page www.youronlinechoices.com. The settings are platform-independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.
- Facebook-, Custom Audiences and Facebook-Marketing-Services, Disabling Facebook-Pixel
- Due to our legitimate interests in the analysis, optimisation and economic operation of our online service, the so-called "Facebook pixel" of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are resident in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), is used within our online service.
- Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
- With the help of the Facebook pixel, Facebook is able to determine the visitors of our online offer as a target group for the presentation of ads (so-called "Facebook ads"). Accordingly, we use Facebook pixels to display Facebook ads placed by us only to Facebook users who have shown an interest in our online offering or who have certain features (e.g. interests in certain topics or products that are determined on the basis of the websites visited) that we transmit to Facebook (so-called "custom audiences"). Using Facebook pixels, we also want to ensure that our Facebook ads match the potential interest of users and are not annoying. Using Facebook pixels, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing if users were referred to our website after clicking on a Facebook ad (known as "conversion").
- The Facebook pixel is directly integrated by Facebook when our web pages are accessed and can store a so-called cookie, i.e. a small file, on your device. If you then log in to Facebook or visit Facebook when logged in, the visit to our online service is noted in your profile. The data collected about you is anonymous to us and does not allow us to draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and can be used by Facebook as well as for its own market research and advertising purposes. If we transmit data to Facebook for comparison purposes, this data is encrypted locally on the browser and only then sent to Facebook via a secure https connection. This is done solely for the purpose of matching it with data that is similarly encrypted by Facebook.
- Furthermore, when using the Facebook pixel, we use the additional function "Extended Comparison" (here data such as telephone numbers, e-mail addresses or Facebook IDs of the users) to create target groups ("Custom Audiences" or "Look Alike Audiences") is transmitted to Facebook (encrypted). Further information on the "extended comparison": www.facebook.com/business/help/611774685654668)
- Also on the basis of our legitimate interests, we use the "Custom Audiences from File" procedure of the social network Facebook, Inc. In this case, the e-mail addresses of the newsletter recipients are uploaded to Facebook. The upload process is encrypted. The upload is used solely to determine the recipients of our Facebook ads. We want to ensure that the ads are only displayed to users who are interested in our information and services.
- Facebook processes the data in accordance with Facebook's data usage policy. Accordingly, general information about the presentation of Facebook ads is contained in Facebook's data usage policy: www.facebook.com/policy.php. Specific information and details about Facebook pixels and how they work can be found in the Facebook help section: www.facebook.com/business/help/651294705016616
- You may opt out of Facebook pixel collection and use of your information to display Facebook ads. To set what types of ads you see within Facebook, you can go to the page set up by Facebook and follow the instructions on how to set up usage-based ads: www.facebook.com/settings. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.
- To prevent the collection of your data by means of the Facebook pixel on our website, please click the following link: Disable Facebook Pixel feature
Facebook Opt-Out Note: If you click the link, an opt-out cookie will be stored on your device. If you delete the cookies in this browser, you will need to click the link again. Furthermore, the opt-out applies only within the browser you are using and only within our web domain where the link was clicked.
- Integration of third-party services and content
- Within the scope of our online offer, we act on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. of the German Civil Code). DSGVO) content or service offers from third parties in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as "content"). This always presupposes that the third-party providers of this content perceive the IP address of the user, since they would not be able to send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We make every effort to use only those contents whose respective providers only use the IP address to deliver the contents. Third party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. Pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring web pages, visit times and other information about the use of our online offering, as well as may be linked to such information from other sources.
- The following presentation provides an overview of third party providers and their contents, along with links to their data protection declarations, which contain further information on the processing of data and, in some cases already mentioned here, possible objections (so-called opt-out):
- Rights of users
- Users have the right, upon request and free of charge, to obtain information about the personal data we have stored about them.
- In addition, users have the right to correct inaccurate data, limit the processing and delete their personal data, if applicable, to assert their rights to data portability and, in the event of the assumption of unlawful data processing, to lodge a complaint with the competent supervisory authority.
- Users can also revoke their consent, in principle with effect for the future.
- Deletion of data
- The data stored by us will be deleted as soon as they are no longer required for their intended purpose and there are no legal obligations to retain them. If the user's data are not deleted because they are required for other and legally permissible purposes, their processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to user data that must be stored for commercial or tax reasons.
- According to legal requirements, the data is stored for 6 years in accordance with § 257 Para. 1 HGB (commercial books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting records, etc.) and for 10 years in accordance with § 147 Para. 1 AO (books, records, management reports, accounting records, commercial and business letters, documents relevant for taxation, etc.).
- Right of objection
- Users may at any time object to the future processing of their personal data in accordance with the statutory provisions. The objection can be made in particular against the processing for purposes of direct marketing.
- Changes to the data protection declaration
- We reserve the right to change the data protection declaration in order to adapt it to changed legal situations or in the event of changes to the service or data processing. However, this only applies to declarations on data processing. If the user's consent is required or if elements of the data protection declaration contain provisions governing the contractual relationship with the user, the changes will only be made with the user's consent.
- Users are requested to inform themselves regularly about the content of the data protection declaration.